About 369 Financial
Your Wealth Should Support the Life You Want.
369 Financial helps current and former tech professionals connect company-stock decisions with their investments, cash needs, and family goals. We start with what you want that wealth to make possible.
Free · 20 minutes · Discuss your situation and fit. No advice or recommendations are provided. Booking opens in a new tab.
Company Stock Deserves More Than a Default Answer.
You can believe in a company and still question how much of your future should depend on its stock. We consider your reasons for holding it alongside future compensation, potential taxes, accessible cash, and your other investments.
A home purchase, career change, or growing family can change what you need from the position. Keeping, reducing, or using that stock deserves a reason that fits your life. Those decisions may require coordination with lenders, CPAs, and attorneys.
- Context before conclusions. Understand your goals, obligations, and the resources already available.
- Tradeoffs made explicit. Explain the reasons for a choice and the risks, assumptions, and constraints involved.
- A clear next step. Identify the information and work needed to move the decision forward.
We offer financial strategy, planning, and in-house investment management. As a fee-only registered investment adviser, we are paid by clients and do not receive commissions for recommending products. Explore our services.
Growth, Family, and Philanthropy
A larger account balance is only part of the picture. We want to understand what makes your life better and what you want the freedom to change.
- Growth: Give your investments a purpose alongside the goals you are working toward.
- Family: Account for the time, experiences, and commitments that matter to the people your wealth supports.
- Philanthropy: Bring the causes you care about into conversations about giving and stock decisions.
Enjoying your wealth belongs in the plan. So does understanding which new expenses could make it harder to step back or change direction.
Our founder · Joshua Krafchick
A Quantitative Foundation. A Personal Approach.
Joshua studied Actuarial Science at Florida State University, entered financial advising in 2013, and founded 369 Financial in 2020 after working within larger financial institutions.
He built the firm around understanding each person’s goals, lifestyle, and financial decisions. That perspective shapes how 369 Financial approaches its work.
Review the firm’s registration record and available disclosures. Registration does not imply a particular level of skill or training.

Start With What’s on Your Mind.
Tell us about the stock decision, family goal, or next chapter you are considering. The introduction is a chance to get to know 369 Financial and discuss whether our approach fits.
Booking opens in a new tab.
If you choose to move forward, the $195 Tech Equity Review Session includes a roadmap discussed together and provided in writing afterward. See meeting details and terms (opens in a new tab).